Crossword Genius

Attempt broadcast of a certain appeal? (5)

Ross

I believe the answer is:

essay

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'attempt' is the definition.
(I know that attempt can be written as essay)

I can't explain the remainder of the clue.

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(Other definitions for essay that I've seen before include "Test" , "Analytic or interpretive literary composition (5_" , "example of Hazlitt's work" , "Written academic work" , "Attempt - piece of writing" .)

I've seen this clue in The Times.
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