Crossword Genius

Attempt to boost (4)

Ross

I believe the answer is:

flog

(Other definitions for flog that I've seen before include "Swing a cat, perhaps" , "Beat with whip or slangily sell" , "Scourge, whip" , "Beat with a whip or rod" , "Whip severely" .)

I've seen this clue in the Newsday.
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