Attention seeker? (4)
(Another definition for showoff that I've seen is " Exhibitionist".)
'attention seeker?' is the definition.
(cough used to attract attention)
This is the entire clue.
(Other definitions for ahem that I've seen before include "Attention-getter" , "Cough to draw attention" , "Exclamation attracting attention" , "attempt to attract attention" , "request for attention" .)