Crossword Genius

Attract, as a siren might (4)

Ross

I believe the answer is:

lure

(Other definitions for lure that I've seen before include "Attraction" , "Entice, bait" , "'Entice, tempt (4)'" , "It's used to attract fish" , "'Decoy, bait (4)'" .)

I've seen this clue in The New York Times.
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