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Attractive? Not very, but cold and provoking (8)

Ross

I believe the answer is:

inciting

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'provoking' is the definition.
(inciting is a kind of provoking)

I can't explain the remainder of the clue.

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(Other definitions for inciting that I've seen before include "Provoking or stirring up" , "Encouraging or stirring up, violence perhaps" , "Urging to action" .)

I've seen this clue in The Telegraph.
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