Attractive person making a dishonourable start (4)

I believe the answer is:

dish

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'attractive person' is the definition.
(dish can mean an attractive person)

I don't understand the rest of the clue.

(Other definitions for dish that I've seen before include "Satellite aerial" , "broth?" , "Particular item of prepared food" , "Menu item - plate" , "Gorgeous person - plate" .)

I've seen this clue in the Evening Standard.

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