Auntie coming back just the same? (4)

I believe the answer is:

beeb

'auntie' is the definition.
(both are nicknames for the BBC)

I can't explain the rest of the clue.

(Other definitions for beeb that I've seen before include "BBC, familiarly" , "BBC (informally)" , "UK broadcaster (informal)" , "British Broadcasting Corporation (popularly)" , "It broadcasts" .)

I've seen this clue in The Times.

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