Crossword Genius

Authorised insurance firm’s appeal (5)

Ross

I believe the answer is:

licit

I'm a little stuck... Click here to teach me more about this clue!

'authorised' is the definition.
(thesaurus)

'insurance firm's appeal' is the wordplay.
I cannot quite see how this works, but
'appeal' could be 'it' and 'it' is located in the answer.
This may be the basis of clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for licit that I've seen before include "Allowed as by law, not forbidden" , "Permissible" , "Not forbidden, lawful" , "OK?" , "Legitimate" .)

I've seen this clue in The Hindu.
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