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Bachelor with fair feature to smarten up – because he's this (10)


I believe the answer is:


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'up because he's this' is the definition.
The answer is a person as well as being a singular noun. This is suggested by the definition.

'bachelor with fair feature to smarten' is the wordplay.
'bachelor' becomes 'B' (abbreviation e.g. BA=Bachelor of Arts).
'with' is a charade indicator (letters next to each other).
'fair feature' becomes 'ride' (I've seen this in another clue).
'to smarten' becomes 'groom' (I've seen this before).

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(Other definitions for bridegroom that I've seen before include "new joiner" , "Union joiner" , "new partner" , "Man on his wedding day" .)

I've seen this clue in The Everyman puzzle in The Observer.
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