Crossword Genius

Backs (8)

Ross

There are a few possibilities for this:

'backs' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for sponsors that I've seen before include "Those who pay for the endeavours of others" , "They finance events" , "They contribute towards costs in return for publicity" .)

I've seen this clue in The Telegraph, the LA Times, the Sydney Morning Herald and The Wall Street Journal.
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