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Ballyhoo

Ross

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4

6 9

'ballyhoo' is the definition.
(I know that ballyhoo can be written as hype)

This is all the clue.

(Other definitions for hype that I've seen before include "Overdo promotion" , "Agitate" , "Excessive publicity" , "Plug" , "Build up" .)

I've seen this clue in The Sun, the King Feature Syndicate, The Wall Street Journal and The Sunday Times.
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