Baronial name? (3)

I believe the answer is:

ron

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'name?' is the definition.
The definition and answer can be both related to communication as well as being singular nouns.
Perhaps there's a link between them I don't understand?

'baronial' is the wordplay.
'RON' is hidden within the letters.
But, I'm not sure how the hidden word is indicated.

Can you help me to learn more?

(Other definitions for ron that I've seen before include "L. - Hubbard, US sci-fi writer" , "Shortened man's name" , "Boy's name (abbr)" , "Short man's name" , "--- Weasley, Harry Potter pal" .)

I've seen this clue in the Evening Standard.

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