Crossword Genius

Be sought after as a young player (4)

Ross

I believe the answer is:

hide

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'be' is the definition.
The definition and answer can be both substances as well as being singular nouns.
Perhaps they are linked in a way I don't understand?

'sought after as a young player' is the wordplay.
I cannot quite see how this works, but
'player' could be 'e' (I've seen this in other clues) and 'e' is located in the answer.
The remaining letters 'hid' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for hide that I've seen before include "Bury" , "Keep secret, skin" , "Fell" , "Shelter" , "Conceal, veil" .)

I've seen this clue in the Evening Standard.
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