Crossword Genius

Beg but be charming (6)

Ross

I believe the answer is:

appeal

I'm a little stuck... Click here to teach me more about this clue!

'beg' is the definition.
(I know that beg is a more specific form of the action plead)

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for appeal that I've seen before include "Power to interest" , "Take case to higher court for review of verdict" , "Take case to higher court to challenge verdict" , "Legal procedure" , "Entreat, plead" .)

I've seen this clue in the Sydney Morning Herald.
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