Beguile, charm (7)
I believe the answer is:
enchant
I believe this is a double definition.
'beguile' is the first definition.
(I know that beguile can be written as enchant)
'charm' is the second definition.
(I know that charm can be written as enchant)
(Other definitions for enchant that I've seen before include "Delight, charm" , "Entrance" , "Beguile" , "Hypnotise" , "Captivate, charm" .)