Beloved entourage's difficult, reportedly (5,5)

I believe the answer is:

sweet stuff

I'm a little stuck... Click here to teach me more about this clue!

'entourage's difficult reportedly' is the definition.
I know nothing about this answer so I can't tell whether it can be defined by this definition.

'beloved' is the wordplay.
I cannot quite see how this works, but
'beloved' could be 'sweet' and 'sweet' is found within the answer.
The remaining letters 'stuff' is a valid word which might be clued in a way I don't see.
This may be the basis of clue (or it may be nonsense).

Can you help me to learn more?

I've seen this clue in The Telegraph.

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