Bespoke doormat manufactured with reed (4-2-5)
I believe the answer is:
made-to-order
'bespoke' is the definition.
(I know that bespoke can be written as made-to-order)
'doormat manufactured with reed' is the wordplay.
'manufactured with' is an anagram indicator.
'doormat' mixed up with 'reed' gives 'MADE-TO-ORDER'.
(Other definitions for made-to-order that I've seen before include "Bespoke" , "Created to customer's specification" .)