Crossword Genius

Best delivery company label with English (7)

Ross

I believe the answer is:

upstage

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'best' is the definition.
Both the definition and answer are adjectives. Perhaps there's an association between them I don't understand?

'delivery company label with english' is the wordplay.
'delivery company' becomes 'ups' (I've seen this in other clues).
'label' becomes 'tag' (tag is a kind of label).
'with' is a charade indicator (letters next to each other).
'english' becomes 'E' (abbreviation).
'ups'+'tag'+'e'='UPSTAGE'

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(Other definitions for upstage that I've seen before include "Divert attention from someone towards yourself" , "(Of actor) away from the audience" , "Stand-offish (sl.)" , "Outdo" , "Take the limelight from" .)

I've seen this clue in The Telegraph.
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