Crossword Genius

Big name in kitchenware (3)

Ross

I believe the answer is:

oxo

'big name in kitchenware' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for oxo that I've seen before include "Proprietary brand of beef cube" , "Stock cube brand" .)

I've seen this clue in the LA Times and the USA Today.
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