Crossword Genius

Bloody excellent in an unusual way (4)

Ross

I believe the answer is:

rare

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'bloody' is the definition.
(I know that bloody can be written as rare)

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for rare that I've seen before include "few and far between" , "Very infrequent, lightly cooked" , "Very scarce, like undercooked steak" , "Exceptional" , "of low density" .)

I've seen this clue in The Sunday Times.
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