Bloom's in our selfish play (10)

I believe the answer is:

flourishes

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'bloom's in our selfish play' is the definition.
I can't tell whether this definition defines the answer.

'our selfish play' is the wordplay.
'play' indicates anagramming the letters.
'our'+'selfish'='ourselfish'
'ourselfish' anagrammed gives 'FLOURISHES'.

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I've seen this clue in the Irish Times.

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