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Boozer creates smell in Kent region (6)

Ross

I believe the answer is:

sponge

I'm a little stuck... Click here to teach me more about this clue!

'boozer' is the definition.
(thesaurus)

'smell in kent region' is the wordplay.
I cannot really understand how this works, but
'smell' could be 'pong' (pong can informally mean a bad smell) and 'pong' is found in the answer.
'kent' could be 'se' (Kent is part of the South East of England) and 'se' is located in the leftover letters.
This accounts for all the letters.
This explanation may well be incorrect...

'creates' acts as a link.

Can you help me to learn more?

(Other definitions for sponge that I've seen before include "soap?" , "Light cake; aquatic invertebrate" , "Scrounge; wiper" , "No pegs on this substance to soak up" , "Aquatic creature - cadge" .)

I've seen this clue in The Sun.
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