Crossword Genius

Brand given to a product (5,4)

Ross

I think it could be either:

Which length description are you looking for?:

9

5,4

trade name

(Other definitions for trade name that I've seen before include "commercial term?" , "By which a company may be recognised" , "Title of a proprietary article or manufacture" , "Marque, brand" , "Commercial brand" .)

I've seen this clue in The Guardian.
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