Crossword Genius

British are excited with flakes etc, one tucking in - this? (9,6)

Ross

I believe the answer is:

breakfast cereal

'tucking in this?' is the definition.
The definition suggests a singular noun but the answer is not.

'british are excited with flakes etc one' is the wordplay.
'british' becomes 'br'.
'excited with' is an anagram indicator.
'one' becomes 'a'.
'flakes'+'etc'+'a'='flakesetca'
'are' mixed up with 'flakesetca' makes 'eakfastcereal'.
'br'+'eakfastcereal'='BREAKFAST CEREAL'

(Another definition for breakfast cereal that I've seen is " dish first thing?".)

I've seen this clue in The Independent.
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