Broadcast influenced kid (5)
I believe the answer is:
suede
'kid' is the definition.
(two terms for types of leather)
'broadcast influenced' is the wordplay.
'broadcast' shows a homophone (sound like) (how the word might sound on the radio or TV).
'influenced' becomes 'swayed' (swaying is a kind of influencing).
'swayed' is a homophone of 'SUEDE'.
(Other definitions for suede that I've seen before include "leather material" , "unprepared material" , "Leather with a soft napped surface" , "material used in gloves" , "Leather with flesh side rubbed to velvety nap" .)