Crossword Genius

Broadcast media is sent wild (11)

Ross

I believe the answer is:

disseminate

'broadcast' is the definition.
(I've seen this before)

'media is sent wild' is the wordplay.
'wild' indicates anagramming the letters.
'media'+'is'+'sent'='mediaissent'
'mediaissent' is an anagram of 'DISSEMINATE'.

(Other definitions for disseminate that I've seen before include "Broadcast" , "Spread abroad" , "Spread widely" .)

I've seen this clue in The Telegraph.
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