Broadcaster; put another way, Auntie (4)

I believe the answer is:

beeb

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This might be a double definition.

'broadcaster' is the first definition.
(I've seen this before)

'another way auntie' is the second definition.
'beeb' can be an answer for 'auntie' (both are nicknames for the BBC). I'm not certain of the 'another way' bit.

'put' is the link.

Can you help me to learn more?

(Other definitions for beeb that I've seen before include "Informally, the British broadcasting service" , "BBC (informally)" , "BBC, familiarly" , "UK broadcaster (informal)" , "Old microcomputer" .)

I've seen this clue in The Everyman puzzle in The Observer.

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