Crossword Genius

Broadcasting on a farming matter? (6)

Ross

I believe the answer is:

sowing

I'm a little stuck... Click here to teach me more about this clue!

'broadcasting' is the definition.
(sowing is a kind of broadcasting)

'on a farming matter?' is the wordplay.
I cannot quite see how this works, but
'on' could be 'o' (I've seen this in other clues) and 'o' is located in the answer.
'matter?' could be 'in' (In is an example) and 'in' is found in the answer.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for sowing that I've seen before include "Broadcasting" , "task in garden" , "Planting (seeds)" , "Placing seeds in the ground" .)

I've seen this clue in the Evening Standard.
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