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Brought up to get something from bakery, they announced (4)

Ross

I believe the answer is:

bred

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'brought up' is the definition.
(to breed is to bring up or raise)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for bred that I've seen before include "Brought up, propagated" , "Propagated, raised" , "Developed (animal variety)" , "Brought up (to behave in particular way)" , "did produce issue" .)

I've seen this clue in The Irish Times.
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