Crossword Genius

Bugs Bunny is often holding one (6)

Ross

I believe the answer is:

carrot

(Other definitions for carrot that I've seen before include "One prov. used to encourage" , "Red vegetable used as inducement" , "Root vegetable" , "The vegetable for persuasion" , "Vegetable to entice the donkey" .)

I've seen this clue in The New York Times.
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