Crossword Genius

Business price increases, dropping current merger (10)

Ross

I believe the answer is:

conflation

I'm a little stuck... Click here to teach me more about this clue!

'merger' is the definition.
Both the answer and definition are singular nouns.
Perhaps they are linked in a way I don't understand?

'business price increases dropping current' is the wordplay.
I cannot quite see how this works, but
'business' could be 'co' (short for company) and 'co' is located in the answer.
'current' could be 'i' (symbol for electric current) and 'i' is found in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

I've seen this clue in The Times.
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