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Call publisher originally to replace book jacket's design feature? (5)

Ross

I believe the answer is:

lapel

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'feature?' is the definition.
(I have seen 'feature of jacket' mean 'lapel' so perhaps 'feature' could also mean 'lapel')

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for lapel that I've seen before include "Part of a suit jacket" , "top of coat" , "Extended part of a collar" , "Revere on a coat" , "Folded-back part of coat" .)

I've seen this clue in The Telegraph.
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