Call up first lady about fine (5)
I believe the answer is:
evoke
'call up' is the definition.
(I know that call up is a is a more specific form of the action of evoke)
'lady about fine' is the wordplay.
'lady' becomes 'eve' (woman's name).
'about' is an insertion indicator.
'fine' becomes 'ok' (synonyms).
'eve' placed around 'ok' is 'EVOKE'.
'first' acts as a link.
(Other definitions for evoke that I've seen before include "Summon up" , "Call to mind (memories)" , "Call up memories of feelings" , "bring forth" , "Conjure up" .)