Crossword Genius

Can be creative; novel, perhaps (4)

Ross

I believe the answer is:

work

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'novel perhaps' is the definition.
(I know that novel is a publication)

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for work that I've seen before include "Function; have a job" , "Occupation" , "Labour" , "Operate" , "Anything made or done" .)

I've seen this clue in the Evening Standard.
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