Crossword Genius

Carrot (9)

Ross

I believe the answer is:

incentive

'carrot' is the definition.
(carrot and stick)

This is all the clue.

(Other definitions for incentive that I've seen before include "Motivating payment" , "Something that motivates" , "Payment to improve" , "Inducement" , "carrot" .)

I've seen this clue in The Guardian.
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