Crossword Genius

Carrot (or maggot?) (4)

Ross

I believe the answer is:

bait

(Other definitions for bait that I've seen before include "Fishing lure" , "Lure; tease" , "Lure; deliberately taunt" , "Tempt" , "Enticement, lure" .)

I've seen this clue in The Guardian.
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