Catchphrase (3,4)
There are a few possibilities for this:
tag line
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">catchphrase</span>' is the definition.<br/ ><span class="explanation-format__explanation">(eg a political catchphrase)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for slogan that I've seen before include "Memorable advertising phrase" , "Catchy phrase in advertisement etc" , "War cry - advertising jingle" , "Advertising catchphrase" , "Identifying catchword" .)
(Other definitions for mantra that I've seen before include "Vedic hymn; slogan frequently repeated" , "Words repeated as an aid to meditation" , "Something said to focus concentration" , "Sacred words used as incantation" , "Word repeated as aid to concentration during meditation" .)
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">catchphrase</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I've seen this before)</span><br/ ><br/ >This is all the clue.<br/ ></span>
(Other definitions for tag line that I've seen before include "Something memorable one might say" , "Catchphrase (mainly US)" , "Slogan" , "End of joke" .)