Catchword (6)
'catchword' is the definition.
(I know that catchword can be written as slogan)
This is all the clue.
(Other definitions for slogan that I've seen before include "Battle cry - advertising phrase" , "advertising catch phrase" , "short political statement" , "Logo" , "Advertising catchphrase" .)
'catchword' is the definition.
(I know that catchword can be written as motto)
This is the entire clue.
(Other definitions for motto that I've seen before include "Phrase on, eg, family coat of arms" , "statement of belief" , "Watchword" , "Part of coat of arms" , "Phrase to express character" .)