Cellophane rolls (5)
I believe the answer is:
tapes
'cellophane rolls' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for tapes that I've seen before include "Bands of fabric" , "Recordings" , "Long thin pieces of cloth or paper" , "A spate of magnetic records" , "Magnetic strips for recording" .)