Character — image (7)
I believe the answer is:
persona
I believe this is a double definition.
'character' is the first definition.
(I know that character can be written as persona)
'image' is the second definition.
(I know that image can be written as persona)
(Other definitions for persona that I've seen before include "No pears (anag.)" , "One who is diplomatically acceptable" , "Theatrical role" , "Assumed identity" , "Public image" .)