Crossword Genius

Charitable brand (4)

Ross

I believe the answer is:

kind

This clue is a double definition.

'charitable' is the first definition.
(I've seen this in another clue)

'brand' is the second definition.
(thesaurus)

(Other definitions for kind that I've seen before include "Type; helpful" , "caring" , "Sort of compassionate" , "Type; good-hearted" , "Sympathetic" .)

I've seen this clue in The Telegraph.
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