Charm, bewitch (7)
I believe the answer is:
enchant
I believe this clue is a double definition.
'charm' is the first definition.
(I know that charm can be written as enchant)
'bewitch' is the second definition.
(I know that bewitch can be written as enchant)
(Other definitions for enchant that I've seen before include "Appeal" , "Bewitch, charm" , "Captivate, charm" , "transport" , "Fascinate - delight" .)