Crossword Genius

Charm is man-bait (6)

Ross

I believe the answer is:

allure

'charm' is the definition.
(I've seen this before)

'man-bait' is the wordplay.
'man' becomes 'al'.
'bait' becomes 'lure' ('lure' can be a synonym of 'bait'**).
'al'+'lure'='ALLURE'

'is' acts as a link.

(Other definitions for allure that I've seen before include "Power to attract by personal charm" , "Attractiveness, glamour" , "Powerful attraction" , "Seduce" , "Enticement, attraction" .)

I've seen this clue in the Evening Standard.
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