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Charming, and fairly attractive in a contrived way

Ross

I believe the answer is:

pretty-pretty

I'm a little stuck... Click here to teach me more about this clue!

'attractive in a contrived way' is the definition.
I can't judge whether this definition defines the answer.

'charming and fairly' is the wordplay.
'charming' becomes 'pretty' (I can't explain this - if you can you should give a lot more credence to this answer).
'and' means one lot of letters go next to another.
'fairly' becomes 'pretty' (I've seen this before).
'pretty'+'pretty'='PRETTY-PRETTY'

Can you help me to learn more?

(Other definitions for pretty-pretty that I've seen before include "too cute" , "Knick-knack; over-dainty" , "Twee" .)

I've seen this clue in The Telegraph.
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