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Cheap items don't allow profits (8)

Ross

I believe the answer is:

bargains

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'cheap items' is the definition.
The answer and definition can be both related to communication as well as being plural nouns.
Maybe there's a link between them I don't understand?

'don't allow profits' is the wordplay.
'don't allow' becomes 'bar'.
'profits' becomes 'gains' ('gain' can be a synonym of 'profit').
'bar'+'gains'='BARGAINS'

Can you help me to learn more?

(Other definitions for bargains that I've seen before include "Special offers" , "They're cheap at the price, as in sales" , "Advantageous purchases" , "Haggles over price" , "Goods procured cheaply at sale" .)

I've seen this clue in The Globe and Mail.
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