Crossword Genius

Check on cereal in local store (6)

Ross

I believe the answer is:

branch

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'local store' is the definition.
The answer and definition can be both man-made objects as well as being singular nouns.
Perhaps there's an association between them I don't understand?

'check on cereal' is the wordplay.
'check' becomes 'ch' (abbreviation).
'on' means one lot of letters go next to another.
'cereal' becomes 'bran' (type of cereal).
'ch' put after 'bran' is 'BRANCH'.

'in' acts as a link.

Can you help me to learn more?

(Other definitions for branch that I've seen before include "Tree limb" , "Fork of a main stem" , "Bough - offshoot - secondary office" , "Divide (as a tree)" , "'Fork, offshoot (6)'" .)

I've seen this clue in The Times.
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