Cheddar is too bad (4,6)

I believe the answer is:
hard cheese
'cheddar' is the definition.
Both the definition and answer are singular nouns.
Perhaps there's an association between them I don't understand?
'too bad' is the wordplay.
I cannot really see how this works, but
'bad' could be 'hard' (similar in meaning) and 'hard' is present in the answer.
The remaining letters 'cheese' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).
'is' is the link.
Can you help me to learn more?
(Other definitions for hard cheese that I've seen before include "mousetrap" , "Eighteen [EMMENTAL], for instance" , "Expression of sympathy" , "Bad luck! (Grate it!)" , "Pecorino" .)
