Crossword Genius

Cheerful occasion for alcoholic offer (5,4)

Ross

I believe the answer is:

happy hour

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'alcoholic offer' is the definition.
Although both the answer and definition are singular nouns, I don't understand how one could define the other.

'cheerful occasion' is the wordplay.
'cheerful' becomes 'happy' (associated in meaning).
'occasion' becomes 'hour' (I've seen this before).
'happy'+'hour'='HAPPY HOUR'

'for' acts as a link.

Can you help me to learn more?

(Other definitions for happy hour that I've seen before include "Cheap drinking time" , "beer goes down" , "glasses are now reduced" , "pub's promotion" , "Cheap time to get merry!" .)

I've seen this clue in The Daily Express.
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