Circulate, but it’s dire going around (10)
I believe the answer is:
distribute
'circulate' is the definition.
(synonyms)
'but it's dire going around' is the wordplay.
'going around' is an anagram indicator.
'but'+'its'+'dire'='butitsdire'
'butitsdire' is an anagram of 'DISTRIBUTE'.
(Other definitions for distribute that I've seen before include "Pass round" , "spread" , "Hand or share out" , "Give out" , "Supply" .)