Crossword Genius

Circulate gossip, etc., or sell it? (6)

Ross

I believe the answer is:

retail

I'm a little stuck... Click here to teach me more about this clue!

'circulate' is the definition.
Although both the answer and definition are verbs in their base form, I cannot see how one could define the other.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for retail that I've seen before include "Sell in small quantities" , "Trade selling goods to the general public" , "This trade sells to the general public" , "Direct sale to the consumer" , "The selling of goods to consumers" .)

I've seen this clue in the Evening Standard.
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